Bob Caudill is indisputably one of the best and most successful independent producer/directors in the world of direct to consumer advertising and transactional marketing.

Widely considered a legendary creative force for years, Bob has served hands on as director and executive producer on every single one of his more than 600 marketing and ad campaigns, personally overseeing all production, digital and media services.

Bob has set the standard in bringing the best brands and Fortune 500 companies and retailers into a direct to consumer world. He is constantly evolving and raising the bar in producing the most stunning creative content and effective campaigns, introducing the latest technologies to the craft, creating unforgettable work and generating billions of dollars in sales.

You can always spot a Caudill & Associates, Inc. ad, seamlessly blending beautiful branded image content with authentic direct to consumer messaging in the most compelling, innovative ways, with real, sustainable results.

Daniel DiGiacobbe is a seasoned veteran in the advertising industry, with over 30 years of experience in TV production, direct response marketing, and emerging digital markets. As the co-founder and CEO of Merge Digital Marketing, he leads a team of experts in executing compelling performance marketing programs for clients across various industries.

Daniel's expertise in traditional linear advertising has evolved with the changing landscape of the industry, and he has successfully helped brands navigate the transition to digital advertising. With access to all major networks through MDM's DSP, Daniel and his team create comprehensive digital roadmaps to connect the right message with the right consumer at the right time.

In addition to his digital marketing prowess, Daniel also has a wealth of experience in direct response television (DRTV). He has produced shows have driven sales and boosted brand awareness for countless clients. With over 30 years of experience in creative and production, MDM has the in-house capabilities to bring any campaign to life.

Daniel's passion for innovation and staying ahead of the curve has been instrumental in the success of Merge Digital Marketing. He and his team are always seeking new technologies and strategies to improve the performance and ROI of their clients' campaigns.